Product Designer · Business Tools & Enterprise Workflows
Amazon · TIBCO · 9+ years in product/UX · 7 years engineering
I design the systems behind business tools, not just the screens.
Most usability problems I’ve worked on started upstream: a workflow designed around the system instead of the people using it, tasks scattered across disconnected tools, or a single rule forced on users with different needs. I start with how people actually work, find where the system gets in their way, and redesign it there, so the work gets simpler and people can focus on what needs their judgment.
That meant making 60% of 10,000+ annual livestream events eligible for automation, with only the exceptions sent to operators, replacing a 50-field product form with a two-field copy-and-update flow, and letting organizers set the audience experience for each event instead of following one platform rule.
How I think about systems
Fix the model, not the screen
When a task is hard, I change the structure behind it instead of polishing the interface on top.
Find where problems start
I trace errors back to the workflow, data, or policy that caused them, and catch them before they become expensive.
Design rules and exceptions
The system handles the common case, people handle the exceptions, and each role sees what it needs.
Selected work
How I approach complex products
- 01
Understand the work
I listen to the people doing the work and observe how they actually get it done.
- 02
Model the complexity
I map the information, dependencies, states, roles, and constraints behind the experience.
- 03
Simplify the interaction
I decide what users need now, what can wait, and what the system can handle for them.
- 04
Prototype and test
I use low-fidelity prototypes to quickly validate hierarchy, interactions, responsive behavior, and edge cases with stakeholders.
- 05
Refine and validate
I develop high-fidelity designs, incorporate feedback, and verify the final experience with users, product, and engineering before handoff.
Explorations
Self-initiated Prime Video concepts that extend ideas from my Amazon Livestream and AiSL work.